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Deb Dib's work is featured in 30 career books

Executive Power Marketing's proven techniques are created exclusively for C-level Executives, Senior Executives, and Entrepreneurs. 

Ten Steps to Life-long Career Success
(Click on each step for explanation)

1. Create Your Executive Image

2. Dollarize Your Value

3. Craft Your Personal Marketing Communications Strategy

4. Identify the Right Companies/Organizations For Your Campaign

5. Execute on Multiple Fronts

6. Increase Visibility

7. Set Goals, Track Activity, Measure Results

8. Achieve Effective Interviews

9. Negotiate the Offer

10. Maintain Momentum With Lifetime Career Management

You hire the best marketers for your company! 
Hire the best for yourself! 

Our team is comprised of top experts in personal branding, resume creation, career management, business information, personal marketing, web portfolios, mail campaigns, and more. We even partner with a job search agent. We offer a combination of expertise you just can't find anywhere else. 

We want to be YOUR career marketing team! 

Deborah Wile Dib (Deb Dib)
Known as America's Power Coach for Corporate Leaders, Deb has nearly 20 years' executive career management experience. Her work featured in 25+ publications and in the Wall Street Journal's on-line career pages. She holds seven certifications: Certified Personal Brand Strategist, Certified Career Management Coach, Credentialed Career Master, Certified Employment Interview Professional, Job Search and Career Transition Coach, Nationally Certified Resume Writer, and Certified Professional Resume Writer. 

Executive Power Marketing Partners
These resources have been hand-picked by Deb and Doug for their exceptional quality, service, and proven results. 
www.brandego.com - the best in cutting edge web portfolios.
www.profileresearch.com - targeted e-mail campaigns to recruiters / companies.
www.jobbait.com - elegant snail mail campaigns to recruiters / companies.
www.jobwhiz.com - for the exec who has limited time to network for intros.
www.reachbrandingclub.com - ongoing, web-delivered personal brand support

Your initial consultation will be with Deb or Doug for fact finding, initial planning, and selection of services. Both Deb and Doug will collaborate on the execution of your project. Power Marketing Partners will be introduced and used as needed.  

Ten Steps to Life-long Career Success

An Executive Power Marketing Plan created exclusively for C-level executives, Senior Executives, and Entrepreneurs

1. Create Your Executive Image

“I’ve Heard About Personal Brands, I Know I Need One, But I Don’t Know How to Get One!”

Extraordinary senior- to very senior executives and entrepreneurs know they must maintain top brand awareness and visibility for continuous career / business success and top compensation. Their personal brand distinguishes them from the competition. 

Have you created an effective brand for yourself? We can help you do that — it's an important component of your overall strategy.

For more insight into the power of personal branding, visit our sister site: www.executivepowerbrand.com.  

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2. Dollarize Your Value

“I know I have made a big difference with the companies I've worked for, but how exactly do I state what I've done?"

Companies invest good money recruiting the right executives because they have confidence there will be a significant ROI (return-on-investment) demonstrated by these hires--typically by 1) increased revenues, or 2) decreased costs. 

Have you prepared communications that effectively demonstrate your economic value? We can help you do that — it's an important component of your overall strategy. 

Our personal brand coaching, resume preparation, and executive coaching will help you skillfully delineate your past contributions as powerful predictors of future success. 

For more on ways to communicate your value, visit our sister sites: www.executivepowerbrand.com, www.advantageresumes.com, www.executivepowercoach.com   

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3. Craft Your Personal Marketing Communications Strategy

“I've read a lot lately about a resume being just one part of an overall job hunt strategy. What else do I need beside a resume to effectively deliver my value story?”

A well-written, beautifully formatted, branded resume is critical to your job search but is part of a broader "marketing mix" of vehicles you will use to communicate your value as a job candidate. 

In today's sophisticated job market, you need to call upon a variety of tools to sell your candidacy. The most important "marketing collaterals" include:

• Accomplishments-driven approach letters that can be customized to communicate your value to specific companies and organizations. 

• Personal Web site that powerfully communicates your professional value and can be "Googled" and accessed any time by hiring authorities.

• A one- to -two page Leadership Profile of short but powerful case studies of your best successes,

• A cluster of 30-second and two-minute elevator speeches for networking and interviewing.

• A one- to -two page Executive Biography that incorporates corporate and personal information in a branded delivery that creates a great read and a compelling message.

• A one-page networking resume / executive profile for informal situations

• A blog and/or podcasts demonstrating your expertise and thought leadership

Is your marketing toolbox filled with effective tools? We can help you fill the toolbox communications vehicles — it's an important component of your overall strategy. 

For more on powerful resumes and personal marketing collaterals, visit our sister sites: www.executivepowerbrand.com and www.advantageresumes.com   

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4. Identify the Right Companies/Organizations For Your Campaign

“I know the "types" of organizations and companies where my skills and talents can make a big difference in their success. How do I find specific companies?”

Building a target market is a matter of "mirroring" your past success. Your objective is to find organizations that have similar characteristics to companies where in the past you have thrived as a successful contributor. 

Are you starting your job hunt with a healthy database of potential employers? We can help you build your opportunity pipeline of target organizations — it's a mission critical component of your overall strategy.   

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5. Execute on Multiple Fronts

“How do I manage to have enough activity going on in my job hunt so that the odds of quicker/better results are improved significantly?”

Building a healthy pipeline of opportunities is a matter of promoting your job candidacy on multiple fronts. A robust campaign should includes the following activities:

• Direct, highly customized approaches to specific, very limited, highly qualified tier one targets. 

• Broader, but still focused approach to remaining companies in your target market. 

• Development of a tech-savvy, branded Web presence.

• Networking to decision makers and influencers

• Working with recruiters and on-line postings as parts of your plan, not the only parts of your plan!

• Activities that leverage your expertise and thought leadership to create visibility and interest.

• Trusted mentors and associates who will act as your PR agents.

Are you currently executing your campaign on multiple fronts to generate the most opportunities in the shortest period of time? We can help you build a multi-front campaign—it's an essential component to your overall strategy.

For more on ways to construct and manage a multi-part campaign, visit our sister sites: www.executivepowerbrand.com, www.advantageresumes.com, www.executivepowercoach.com   

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6. Increase Visibility

“How do I get known outside of my job? How do recruiters and employers looking for top "passive candidates" find me?”

Recruiters and employers are always looking to fill their pipelines with "known quantities" with "proven performers." They would rather have these passive candidates than active job seekers. 

Whether you are settled in a job and managing your career, or are in active job search, you can attract recruiters and employers by raising your visibility as a recognized expert and thought leader. Someone whose name easily comes to mind. Much like a PR campaign, raising your visibility takes a planned and specific communication strategy. A robust campaign might include the following activities:

• Joining professional associations--with active participation, preferably in committee or officer positions.

• Volunteering for your favorite charity and/or community group.

• Writing articles for trade journals and leading publications.

• Sending letters to the editor of local and national business papers.

• Key-note speaking at professional organizations and conferences. 

• Running workshops at professional organizations and conferences.

• Becoming a member of a speakers bureau

• Blogging and podcasting

• Networking with decision makers and influencers

• Writing  a book or contributing to one.

• Being quoted in articles.

• Mentoring and/or being mentored

• Sending well-crafted press-releases to the media

• Hiring an agent or manager for advanced PR

• Engaging a media coach .

Are you currently executing any of these strategies in your campaign? We can help you with the writing, speaking, and technical skills needed for this essential component to your overall strategy.

For more on ways to increase your visibility, visit our sister sites: www.executivepowerbrand.com, www.advantageresumes.com, www.executivepowercoach.com   

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7. Set Goals, Track Activity, Measure Results

“Any job hunt is complicated, challenging and a little overwhelming. How do I stay motivated and on track?”

This is one of those—"it's not rocket science"—concepts. A healthy job campaign has sufficient activity to generate enough leads and opportunities. 

Nothing focuses marketing efforts better than setting specific goals and tracking activity against those goals. As CEO of your own personal marketing campaign, you want to assess your efforts against plan and continuously monitor results to assure the plan is working. 

In the job hunt, do you know the goals to set to create the results you need? We can help you establish a "best practices" goal-setting plan that will accelerate you job search—it's an essential component to your overall strategy. 

For coaching services that can keep you on track visit our sister site www.executivepowercoach.com

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8. Achieving an Effective Interview

“It's been a while since I interviewed for a position. How can I assure a successful meeting?”

A robust opportunity pipeline will generate leads that turn into interviews. Managing the interview so it produces the best possible outcome—a job offer—is similar to having an excellent sales meeting with a qualified prospect. It means utilizing the following skills:

• Exhaustively research the company so you know it and the interviewer(s) as well or better than their employees do.

• Just as successful sales pros do, pre-call plan the interview so you can anticipate questions you will be asked about the relevance of your background and experience to the position, and also to have ready-to-go important questions you want to ask about the company and position.

• Transform the interview from an "I want this job" meeting, to an "I can do this job, let me show you how" peer-to-peer brainstorming session by asking great questions and demonstrating ways that you would create and implement processes and/or solutions, manage change etc. You'll create the chemistry and momentum that drive offers.

• Plan a professional close for the interview so that you surface any hidden obstacles. express interest, and establish next-steps for your candidacy.

• Within 24 hours follow-up with a professional thank you letter that restates your interest and expresses your new understanding of the position and your fit for it.

Are you skilled in handling a high profile sales meeting under pressure? After all, the interview is a sales meeting with you as the product being sold. We can help prepare you for achieving a successful interview—it's an essential component of your overall strategy. 

For coaching services can keep help you develop success stories, strategies, and "do the job to get the job" techniques to ace the interview visit our sister site www.executivepowercoach.com

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9. Negotiating the Offer

“The company is interested in me. How do I make sure I'm getting their best offer?”

This could be a missed opportunity if not handled correctly. You've done everything well to this point. You've earned the right to the interview, beat the competition and received the offer. This is not the time for the take-charge pro-active job hunter who earned the respect of the hiring authorities to suddenly turn passive. You are negotiating nothing less than your future and good negotiation techniques need to be professional utilized here to achieve for yourself the maximum possible in the way of salary and benefits. 

Can you earn the respect of your future employer with your professional negotiation skills as you earn more compensation at the same time? We can help you be a respected negotiator — it's an essential component of your overall strategy.

For coaching services that can keep your negotiations powerful, visit our sister site www.executivepowercoach.com

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Never Forget This One!

10. Maintain Momentum With Lifetime Career Management

“I've been through the personal marketing process. Just landed a great job. Am I done, at least for a while, on this career stuff?"

If you're smart, here's the short answer — "not by a long shot!" The employment landscape is constantly changing creating uncertainly with every job. The only security in today's employment environment is your skills in being able to internally (to your own company) as well as externally market your economic value. Thus, in the end, it is all about marketing — personal marketing.

Are you knowledgeable and prepared to move your career forward on an ongoing basis? 

We can help you put together a Lifetime Career Management plan that will best position you for future success — it's an essential component of your overall strategy. 

Ask us how!

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